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ProductPrometheus Intelligence

See How Your Audience Really Engages, and Act on It

Prometheus Intelligence captures how people engage with your website and apps, connects those signals across channels, and turns them into attribution and audience data you can use.

What it is

Analytics Shows Traffic. Prometheus Intelligence Shows Behavior.

Page views tell you someone arrived. They do not tell you what they read, where they hesitated, which campaign brought them or whether they came back through another channel.

Prometheus Intelligence starts with a script on your site and builds from there: engagement data captured on the page, matched to identifiers and enriched by our back-end systems, so marketing and product teams can answer questions about the whole journey.

What it does

From One Script to a Full Picture of the Journey

01On-site engagement captureScrolls, clicks, link activity and exits are recorded from a script added to your website, with no rebuild of the site required.
02Cross-channel identityFirst-party and third-party identifiers are correlated so activity from the same person can be connected across visits and sources.
03Mobile app dataApp activity is collected through an API, so web and app behavior can be analyzed side by side.
04EnrichmentCaptured data is correlated in the back end with IP lookups and browser statistics to add location and device context.
05AttributionMap user journeys, connect offline activity to online behavior, and see which channels deserve the spend.
06Audience buildingBlend your own data, Prometheus Intelligence data and third-party data into audiences for social, email and SMS, and advertising platforms.
How it works

How Prometheus Intelligence Works

01

Add the script

A tag goes on your site, and a small API covers mobile apps. Nothing else on your site has to change.

02

Capture and correlate

Engagement events land in a collection database and are matched to identifiers and enriched by back-end systems.

03

Analyze and activate

Attribution reports and audience segments feed the campaigns and decisions that come next.

Why Teams Use Prometheus Intelligence

  • ✔Understand behavior on the page, not just the visit.
  • ✔Connect web, app and offline activity into a single journey.
  • ✔Decide where to spend based on the whole path to conversion.
  • ✔Build audiences from data you own and can explain.
Before you call us

Is Prometheus Intelligence Right for You?

Right for you if you
  • ✔Spend on several channels and cannot tell which ones work together.
  • ✔Want engagement data your standard analytics does not give you.
  • ✔Have web and app audiences you want to analyze together.
  • ✔Plan to build audiences for email, SMS or advertising.
Not right for you if you
  • ✖Only need basic traffic counts.
  • ✖Are not ready to disclose data collection to your visitors.
  • ✖Want a consent-management tool on its own.
FAQs

FAQs About Prometheus Intelligence

Didn’t find your question? A real person reads every inquiry.

What is Prometheus Intelligence?

Prometheus Intelligence captures how visitors engage with your website and apps and turns it into attribution and audience insight.

What does it collect?

Engagement events on your site such as scrolls, clicks, link activity and exits, identifiers used to connect visits, and app activity sent through the API. The exact scope is agreed with you during setup.

How do you handle privacy and consent?

Prometheus Intelligence is a tracking technology, so disclosure and consent on your site matter. We work with you on what is collected and how it is disclosed, and recommend you review the setup with your own counsel.

Do we need to change our website?

No rebuild. The starting point is a script added to your site.

Where does the data go?

Into a collection database, where back-end systems correlate and enrich it before it feeds attribution reports and audience segments.

Talk to us

Find Out What Your Audience Is Really Doing

Tell us which decisions you wish you had better data for.

We will scope what to capture and how it should be disclosed.

Expect questions about your channels and goals, not a brochure.

Pidoxa Technology

Custom development and managed IT. One brief, one team, one number to call.

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